Socio-economic grouping – that is ABC1C2DE – is a means to classify the UK population through the lens of occupation. It is used as a proxy for wealth, taste and social class, and appears on briefs, in trading agreements, reporting standards and market research quotas every day. But is it still fit for purpose? Join speakers from across the industry to find out why, and have a debate about how we can bring the reality of target audience representation closer to the ambitions and opportunities technology presents.