Name
Panel: Paid, owned and earned? How to build a media mix that punches above its weight
Date & Time
Thursday, September 17, 2026, 12:30 PM - 1:00 PM
Speakers
Description
How much should brands invest in paid media? What role should owned and earned channels play? And how can each be used to strengthen the others?
Our panel explores how they make media investment decisions, where they see the greatest returns, and how they create growth by combining paid, owned and earned media effectively.