Helen Brooks is a global media and transformation leader with 25+ years’ experience across client, agency, consultancy and commercial roles.

She currently leads Hawksville, her independent media consultancy, advising businesses on media transformation, agency models, governance, digital strategy and effectiveness. Previously, as EMEA Head of Media at Kimberly-Clark, Helen led media strategy and transformation across 40+ markets, driving digital and data maturity, commercial efficiency and measurable business growth. Earlier, at OMD International, she led major international clients including McDonald’s, GE, Hilton and Eli Lilly.

Helen combines deep expertise in media, data, technology and organisational transformation with strong commercial acumen and a collaborative leadership style. Known for being strategic, trusted and pragmatic, she specialises in bringing together people, partners and capabilities to turn complex transformation into sustainable business results.

Sustainability is an important part of Helen’s approach to modern media and business transformation. She has completed Sustainability in Marketing, Media & Creativity and Sustainability in Business Leadership with the University of Cambridge Institute for Sustainability Leadership, complementing her focus on building responsible, effective and future-ready organisations.