This conversation with CMO Nicole Parlapiano explores how Tubi has created a premium AVOD experience that brings cord-cutters, digital natives, and passionate fandom communities into a brand-safe, big-screen environment at massive scale. Parlapiano unpacks Tubi's "niche as core" philosophy and how hyper-personalised content discovery is transforming the way viewers find and fall in love with content. From ad product innovation to the next generation of creator-driven programming, this is a conversation about what it truly means to build a streaming platform around the viewer, and why that bet is paying off.