The global expansion of streaming is opening new opportunities for ZDF Studios to move beyond traditional content licensing and build its own B2C channel products. This session explores how ZDF Studios is developing and positioning FAST, SVOD, AVOD and YouTube channels internationally – treating them as consumer‑facing products rather than simple programme catalogues. We hear what shapes successful channel strategies. Which thematic worlds resonate with global audiences? What makes a curated brand channel stand out? How do you create a consistent product experience across different streaming environments? This conversation looks at the evolution of single‑IP and multi‑IP channels within ZDF Studios’ portfolio and how these compare to traditional distribution models. Finally, we hear how the growth of global streaming distribution supports the wider strategic goals of ZDF, ZDF Studios’ parent company.