At Samsung, we envision the connected home and the connected TV as a seamless, integrated experience. In this keynote, we'll delve into how CTV has transcended traditional streaming, revolutionizing content discovery for consumers and audience engagement for advertisers.

Here's what you'll gain:

A Comprehensive View: Understand why CTV is more than just streaming — it's the complete TV experience, spanning from the homescreen to gaming, linear TV, and beyond.

Transforming Fragmentation into Opportunity: Discover how leveraging holistic data and privacy-centric insights can empower advertisers to strategize more effectively and expand their reach across diverse platforms.

Harnessing Cross-Device Synergy: Learn how Samsung's innovative device graph bridges mobile and TV behaviors, enabling more targeted and measurable advertising campaigns.

Don't miss this opportunity at the CTV World summit to explore how CTV's unified, data-driven future is redefining the essence of "TV" for both brands and consumers.