Matt Bryan is the Director of Analytics & Insights at Samsung Ads Europe, leading the transformation of Samsung’s first-party TV and cross-device data into actionable insight for brands and agencies. Working at the forefront of connected TV measurement, he focuses on helping advertisers understand the evolving TV landscape and unlock smarter planning, targeting, and measurement through holistic audience and viewing data. At the Connected TV World Summit, Matt will explore how connected TV is reshaping Total TV and the future of media strategy.