All3Media International is a leading content distributor, licensing to over 1,000 broadcasters and media platforms, with show brands spanning Midsomer Murders and Hollyoaks to It’s A Sin. We explore how the company is also creating incremental revenue for its production partners with direct consumer touchpoints across FAST, AVOD and SVOD. You will hear how partnerships working across YouTube and Facebook are used to build programme brands and how FAST and AVOD can be used to upsell into SVOD (as well as monetise via advertising). We ask why All3Media International uses ‘channel’ partners like Amazon Prime Video channels and The Roku Channel premium subscriptions as the ‘shopfront’ and billing partner for its SVOD offers (like Inside Outside) rather than an owned-and-operated D2C app. This conversation addresses the power of SVOD bundling and how to efficiently build audiences working with platforms.