This presentation explores how AI partners are rewiring the Canadian media landscape and becoming a new layer of discovery, influence and support for strategic decision makes. It looks at why this shift matters now, how platforms like Gemini, ChatGPT, and Claude are re-writing the rulebook of what's possible as marketers navigate a data-first landscape filled with fluid and emerging media touchpoints (GEO & AIO), rapid scaling of data capabilities, all while balancing the traditional landscape that still makes up the foundation of Canadian media.