Robbie Abrams is the Group Director of Open Media Studio at WPP Media, spearheading innovation and training for WPP's AI-driven platform. His extensive WPP career includes a significant tenure at Mindshare, where his roles spanned Marketing Science and Media Planning to leading Business Intelligence and Strategy teams.

With an MSc in Marketing Science, Robbie is a published researcher on Gen Z shopping behavior who consistently leverages his data analytics and scientific expertise to serve clients across the Canadian market. As a leader in data and technology, he drives WPP's leadership in AI implementation across its client portfolio. Recognized for his industry contributions with CMDC's Future Impact Award as AI Changemaker of the Year in 2025, Robbie’s client-focused experience and technical background uniquely position him as a transformative AI practice leader at WPP in the Canadian media space.