Name
The Attention Paradox: Why the Future of Media Is Looking Up
Date & Time
Tuesday, September 29, 2026, 9:45 AM - 10:00 AM
Speakers
Description
Canadians aren’t paying less attention. They’re becoming more selective about what earns it. Drawing on new consumer research, Vistar Media explores what makes advertising worth noticing today, why context and creativity matter more than ever, and how the physical world is emerging as a powerful counterpoint to an increasingly crowded digital experience. We’ll unpack what Canadian consumers are telling us about attention and what it means for the next era of media.
Location Name
Round Room
Full Address
The Carlu
444 Yonge St #7
Old Toronto
Toronto ON M5G 2B3
Canada
444 Yonge St #7
Old Toronto
Toronto ON M5G 2B3
Canada