Scott Mitchell is managing director for Canada at Vistar Media, a provider of programmatic and software solutions for digital out-of-home. Since joining Vistar in 2017, Mitchell has launched the Canadian office and grown operations to a fully staffed team with strategic partnerships across the entire programmatic landscape. Prior to joining Vistar, he held positions at TubeMogul (now Adobe) opening Canadian operations and working with agencies, as well as in the Enterprise (SaaS) business working with brands directly. Mitchell also worked at Yahoo! Canada, leading the consumer packaged goods vertical.