Agenda

Tuesday 4 November

REGISTER NOW
MASTERCLASS
Hall One
How to grow:
Welcome
9:00 AM - 9:15 AM
Attention: A Newsworks study
9:15 AM - 9:45 AM
Connect or die - a new vision for the future of media
9:45 AM - 10:05 AM
5 forces reshaping the global ad economy
10:05 AM - 10:25 AM
Panel: How to grow a media business, 2025-2030
10:25 AM - 11:00 AM
Coffee & Networking
11:00 AM - 11:30 AM
AI and the future of media planning:
What might it mean to "search" in 5 years' time?
11:30 AM - 11:45 AM
From hype to reality
11:45 AM - 12:00 PM
Ask the experts: AI
12:00 PM - 12:30 PM
Panel: Making media planning smarter
12:30 PM - 1:00 PM
Lunch
1:00 PM - 2:00 PM
Lessons in leadership:
MENTOR Live Podcast with Bruce Daisley
2:00 PM - 2:20 PM
How to win in the new attention economy
2:20 PM - 2:35 PM
The story behind Domino's success: From challenger brand to market leader
2:35 PM - 2:55 PM
Media leaders, it’s not too late to make a difference
2:55 PM - 3:15 PM
Break
3:15 PM - 3:35 PM
Thinking bigger picture:
The priorities of the boardroom, 2025-2030
3:35 PM - 3:55 PM
Panel: Delivering your boardroom promises
3:55 PM - 4:30 PM
Grazia After Party
4:30 PM - 5:30 PM
Hall Two
Creativity and attention:
A livestream of content from Hall One
9:15 AM - 11:00 AM
Audiences and effectiveness:
Welcome
11:25 AM - 11:30 AM
Designing for reality, not the average
11:30 AM - 11:50 AM
Unlocking brand lift for outcome-based media planning
11:50 AM - 12:05 PM
Debunking common myths about audience behaviour using behavioural science
12:05 PM - 12:25 PM
Re-classified: A cross-industry mission to beat media’s addiction to ABC1s
12:25 PM - 1:00 PM
Lunch
1:00 PM - 2:00 PM
The Media Plan LIVE!:
The Media Plan LIVE! Showcase
2:00 PM - 2:45 PM
The Media Plan LIVE! Debate: Finding the best campaign of all time
2:45 PM - 3:15 PM
St Pancras Room
Masterclass:
Beyond cookie-cutter media: How AI and geo-contextual intelligence are solving real business challenges
11:30 AM - 12:15 PM
How AI will transform media in the next 10 years
1:00 PM - 1:45 PM
Origin: A new, advertiser-led cross-media measurement service
2:00 PM - 2:50 PM