Media is an effective business – one that grows brands, shifts behaviour and creates value. It's a growing business, built on data, technology and, increasingly, AI.

It's packed to the rafters with creativity, and at its heart media is a people business – brimming with human brilliance, storytelling and imagination. And this will only matter more and more.

In its sixth year The Future of Media London is driven by The Media Leader’s mission to champion the industry, put the core issues front and centre, and learn from the most prominent figures in the market

The Complete Guide to the Craft of Media Planning

With more opportunities to spend your media budget than ever before, and fewer clear rules for how to choose between channels, how do planners make decisions in this new environment? And are the industry’s instincts keeping pace with how audiences truly behave?

Proving that Media Creates Value and Builds Brands

More channels, more data, more tools - but “brand” is still a harder argument to land than it should be. This theme is about proving what good looks like, and what it takes to make the evidence land with the people who own the budget line.

The Client Relationship & Future of the Agency

In this theme, we look at how the very best relationships between agencies, brands and media owners are delivering outsized returns. Speakers will discuss topics such as the changing ways that clients pay their agencies (and for what) all the way through to how agencies are integrating AI successfully.

Media and the Competition for Performance Budgets

Media owners are focusing on being “easy to buy” - self-serve, measurable, scalable down to the smallest advertiser. Will it work, and reverse the trend of performance spend consolidating around a handful of players? This theme asks what is working for clients, and whether the direction media budgets are headed is influenceable or irreversible

The Rise of Creators and their Media Empires

Media owners are signing creators as talent, building creator studios, and creators are launching media businesses of their own. This theme explores the new dynamics between creators and media businesses and asks how planners of creative and effective media plans can take advantage.

This isn’t the full story.

You can expect even more across the two days, and we are continuing to look for new stories, market-leading case studies and exciting speakers that will make this the very best Future of Media London you’ve seen yet. If you have something you’d like to share with our audience, please do get in touch with sam.tidmarsh@uk.adwanted.com.