AGENDA

DAY 1

Tuesday 5th December 2023

9:00 AM - 9:05 AM
SESSION ONE: The future of TV advertising
Welcome
Steven Scaffardi, Adwanted Events
Steven Scaffardi
9:05 AM - 9:20 AM
SESSION ONE: The future of TV advertising
Is the growth of new ad-supported streaming sustainable?
Richard Broughton, Ampere Analysis
Richard Broughton
9:20 AM - 9:40 AM
SESSION ONE: The future of TV advertising
It’s time to ACT: Why committing to accountability, choice and transparency is key to ushering in TV’s next phase of growth
James Rooke, Comcast Advertising
James Rooke
9:40 AM - 10:00 AM
SESSION ONE: The future of TV advertising
Building a better future for ad-supported streaming
Peter Naylor, Netflix
Peter Naylor
10:00 AM - 10:25 AM
SESSION ONE: The future of TV advertising
The new reach opportunities
Kristin Dolan, AMC Networks
Jamie West
Kristin Dolan Jamie West
10:25 AM - 11:00 AM
SESSION ONE: The future of TV advertising
What’s in store for the future of TV advertising?
Justin Lebbon, Adwanted Events
Stéphane Coruble, RTL AdAlliance
Gerry D'Angelo
Jenny Burke, NBCUniversal
Erica Probst, YouTube UKI
Richard Brooke, Unilever
Justin Lebbon Stéphane Coruble Gerry D'Angelo Jenny Burke Erica Probst Richard Brooke
11:00 AM - 11:30 AM
 
COFFEE BREAK
 
 
11:30 AM - 11:45 AM
SESSION TWO: Using multi-alt-measurement to drive growth
Hybrid, enriched and fully-leveraged: Measurement data that drives growth
Patrick Béhar, Kantar Media
John Moulding, Videonet
Patrick Béhar John Moulding
11:45 AM - 12:00 PM
SESSION TWO: Using multi-alt-measurement to drive growth
Embracing an alternate currency
Mark Frain, Foxtel Media
Mark Frain
12:00 PM - 12:30 PM
SESSION TWO: Using multi-alt-measurement to drive growth
Panel: Transitioning to a multi-currency marketplace – U.S. implementation and global relevance
Jon Watts, CIMM
Fariba Zamaniyan, TiVo
Jeff Eales, Sky Media
David Evans, NBCUniversal
Jon Watts Fariba Zamaniyan Jeff Eales David Evans
12:30 PM - 1:00 PM
SESSION TWO: Using multi-alt-measurement to drive growth
Panel: The big debate: Who gives a JIC?
Jon Watts, CIMM
Neil McEneany, Numeris
Phil Smith, ISBA
Matt Laycock, Barb
Catherine Lofthouse, dentsu
Jon Watts Neil McEneany Phil Smith Matt Laycock Catherine Lofthouse
1:00 PM - 2:00 PM
 
LUNCH
 
 
2:00 PM - 2:10 PM
SESSION THREE: What is TV and how does it sell itself?
Why marketers don’t want TV (and what to do about it)
Justin Lebbon, Adwanted Events
Brian Wieser, Madison and Wall
Justin Lebbon Brian Wieser
2:10 PM - 2:30 PM
SESSION THREE: What is TV and how does it sell itself?
Connected TV advertising: Where it all starts
Laura Chaibi, Roku
Mike Shaw, Roku
Laura Chaibi Mike Shaw
2:30 PM - 2:50 PM
SESSION THREE: What is TV and how does it sell itself?
Why TV needs to get into the outcome business
Kate Waters, ITV
Kate Waters
2:50 PM - 3:30 PM
SESSION THREE: What is TV and how does it sell itself?
Panel: How to sell TV
Justin Lebbon, Adwanted Events
Chris Edwards, Rakuten Advertising
Clare Chapman, EssenceMediacomX
Nev Hasan, Foxtel Media
Sam Taylor, Direct Line Group
Rachel Marsden, M&S Food
Justin Lebbon Chris Edwards Clare Chapman Nev Hasan Sam Taylor Rachel Marsden
3:30 PM - 3:50 PM
 
COFFEE BREAK
 
 
3:50 PM - 4:05 PM
SESSION FOUR: Growth through creative media
The influence of context and TV commercial characteristics on the advertising effect
Stefan Schönherr, eye square
Gareth Tuck, eye square
Stefan Schönherr Gareth Tuck
4:05 PM - 4:20 PM
SESSION FOUR: Growth through creative media
A new TV ad era infused by data and AI
Emmanuelle Godard, CANAL + BRAND SOLUTIONS
Emmanuelle Godard
4:20 PM - 4:35 PM
SESSION FOUR: Growth through creative media
Claiming the big screen in times of fragmentation
Sebastian Busse, RTL AdAlliance
Sebastian Busse
4:35 PM - 4:45 PM
SESSION FOUR: Growth through creative media
Session details coming soon
 
 
4:35 PM - 5:15 PM
SESSION FOUR: Growth through creative media
Panel: Driving effectiveness with creativity, inclusion and tech
Jon Evans, System1
Lizzie Nolan, Havas Media Network
Cammy Cronin, NBCUniversal
Thomas Decieux, Harmonic
Sue Unerman, EssenceMediacomX
Jon Evans Lizzie Nolan Cammy Cronin Thomas Decieux Sue Unerman
5:20 PM
 
Close of Day 1
 
 
5:30 PM - 6:30 PM
 
Drinks & Networking
 
 
9:00 AM - 10:50 AM
SESSION ONE: The future of TV advertising
Hall one streaming into this stage
 
 
11:00 AM - 11:30 AM
 
COFFEE BREAK
 
 
11:30 AM - 11:45 AM
SESSION TWO: Expanding audience and inventory options
The decline of mass audience programmes on broadcast TV, and how streaming has failed to replace them
Eleni Marouli, Ofcom
Eleni Marouli
11:45 AM - 12:00 PM
SESSION TWO: Expanding audience and inventory options
More audience, more inventory options: Opportunities and challenges of a new media landscape
Lee Sears, Paramount
Omar Oakes, The Media Leader
Lee Sears Omar Oakes
12:00 PM - 12:20 PM
SESSION TWO: Expanding audience and inventory options
Leveraging data and moments that shift consumer intent
Amelia Waddington, Captify
Jayesh Rajdev, ITV
Amelia Waddington Jayesh Rajdev
12:20 PM - 1:00 PM
SESSION TWO: Expanding audience and inventory options
Panel: Paving the way for more audience and inventory options
Robert Hicks, C-Screens
Hilary Goldsmith, Nexxen
Evan Adlman, AMC Networks
Mary Ann Halford, Altman Solon
Deborah Armstrong, Disney
Nicola Westwood, UM London
Robert Hicks Hilary Goldsmith Evan Adlman Mary Ann Halford Deborah Armstrong Nicola Westwood
1:00 PM - 2:00 PM
 
LUNCH
 
 
2:00 PM - 2:15 PM
SESSION THREE: Programmatic and AI-powered TV
AI: Driving the experience, execution and effectiveness of TV
Jean-Paul Edwards, OMD Worldwide
Jean-Paul Edwards
2:15 PM - 2:35 PM
SESSION THREE: Programmatic and AI-powered TV
Learnings from Australia's Nine: Programmatic experimentation and the future of TV
Jordan King, Nine
Nicole Scaglione, PubMatic
Jordan King Nicole Scaglione
2:35 PM - 2:55 PM
SESSION THREE: Programmatic and AI-powered TV
Data-driven TV planner: From total video to total data
Paola Colombo, MFE ADVERTISING
Salvador Figueros Hernandez, Publiespaña (MEDIA FOR EUROPE)
Paola Colombo Salvador Figueros Hernandez
2:55 PM - 3:30 PM
SESSION THREE: Programmatic and AI-powered TV
Panel: Programmatic & AI – acceptance, insights, effectiveness
Rhys Mclachlan, ITV Commercial
Jamie West
Ana Camara, GroupM
Tom Sherwood, YouTube
Lori Goode, Index Exchange
Léon Siotis, Magnite
Rhys Mclachlan Jamie West Ana Camara Tom Sherwood Lori Goode Léon Siotis
3:30 PM - 3:50 PM
 
COFFEE BREAK
 
 
3:50 PM - 4:00 PM
SESSION FOUR: Next-level data and ID collaboration
Tackling Saudi Arabia's Unique Growth with Fresh Measurement Strategies
Bandar A AlMashhadi, Media Rating Company
Mubin Khan, Media Rating Company
Bandar A AlMashhadi Mubin Khan
4:00 PM - 4:15 PM
SESSION FOUR: Next-level data and ID collaboration
Decoding data clean rooms: From chaos to clarity
Lauren Wetzel, InfoSum
Lauren Wetzel
4:15 PM - 4:30 PM
SESSION FOUR: Next-level data and ID collaboration
Linking TV and online behaviours to boost targeting
Ann-Sophie Libbrecht, Ads & Data
Ann-Sophie Libbrecht
4:30 PM - 4:45 PM
SESSION FOUR: Next-level data and ID collaboration
Barb’s fit-for-TV measurement classification: How it happened and how it is being implemented
Matt Laycock, Barb
James Cornish, Vevo
Matt Laycock James Cornish
4:45 PM - 5:15 PM
SESSION FOUR: Next-level data and ID collaboration
Panel: Going to the next level in data and ID collaboration
Rani Bisal, DSTv Media Sales
Tim Cady, Publicis Media
Will Gough, dentsu UK
Matthew Bailey, Omdia
Aktar Somalya, Innovid
Rani Bisal Tim Cady Will Gough Matthew Bailey Aktar Somalya
5:20 PM
 
Close of Day 1
 
 
5:30 PM - 6:30 PM
 
Drinks & Networking