AGENDA

DAY 1

Tuesday 5th December 2023

9:00 AM - 9:05 AM
SESSION ONE: The future of TV advertising
Steven Scaffardi
9:05 AM - 9:20 AM
SESSION ONE: The future of TV advertising
Richard Broughton
9:20 AM - 9:40 AM
SESSION ONE: The future of TV advertising
James Rooke
9:40 AM - 10:00 AM
SESSION ONE: The future of TV advertising
Peter Naylor
10:00 AM - 10:25 AM
SESSION ONE: The future of TV advertising
Kristin Dolan Jamie West
10:25 AM - 11:00 AM
SESSION ONE: The future of TV advertising
Justin Lebbon Stéphane Coruble Gerry D'Angelo Jenny Burke Erica Probst Richard Brooke
11:00 AM - 11:30 AM
 
 
11:30 AM - 11:45 AM
SESSION TWO: Using multi-alt-measurement to drive growth
Patrick Béhar John Moulding
11:45 AM - 12:00 PM
SESSION TWO: Using multi-alt-measurement to drive growth
Mark Frain
12:00 PM - 12:30 PM
SESSION TWO: Using multi-alt-measurement to drive growth
Jon Watts Fariba Zamaniyan Jeff Eales David Evans
12:30 PM - 1:00 PM
SESSION TWO: Using multi-alt-measurement to drive growth
Jon Watts Neil McEneany Phil Smith Matt Laycock Catherine Lofthouse
1:00 PM - 2:00 PM
 
 
2:00 PM - 2:10 PM
SESSION THREE: What is TV and how does it sell itself?
Justin Lebbon Brian Wieser
2:10 PM - 2:30 PM
SESSION THREE: What is TV and how does it sell itself?
Laura Chaibi Mike Shaw
2:30 PM - 2:50 PM
SESSION THREE: What is TV and how does it sell itself?
Kate Waters
2:50 PM - 3:30 PM
SESSION THREE: What is TV and how does it sell itself?
Justin Lebbon Chris Edwards Clare Chapman Nev Hasan Sam Taylor Rachel Marsden
3:30 PM - 3:50 PM
 
 
3:50 PM - 4:05 PM
SESSION FOUR: Growth through creative media
Stefan Schönherr Gareth Tuck
4:05 PM - 4:20 PM
SESSION FOUR: Growth through creative media
Emmanuelle Godard
4:20 PM - 4:35 PM
SESSION FOUR: Growth through creative media
Sebastian Busse
4:35 PM - 4:45 PM
SESSION FOUR: Growth through creative media
 
4:35 PM - 5:15 PM
SESSION FOUR: Growth through creative media
Jon Evans Lizzie Nolan Cammy Cronin Thomas Decieux Sue Unerman
5:20 PM
 
 
5:30 PM - 6:30 PM
 
 
9:00 AM - 10:50 AM
SESSION ONE: The future of TV advertising
 
11:00 AM - 11:30 AM
 
 
11:30 AM - 11:45 AM
SESSION TWO: Expanding audience and inventory options
Eleni Marouli
11:45 AM - 12:00 PM
SESSION TWO: Expanding audience and inventory options
Lee Sears Omar Oakes
12:00 PM - 12:20 PM
SESSION TWO: Expanding audience and inventory options
Amelia Waddington Jayesh Rajdev
12:20 PM - 1:00 PM
SESSION TWO: Expanding audience and inventory options
Robert Hicks Hilary Goldsmith Evan Adlman Mary Ann Halford Deborah Armstrong Nicola Westwood
1:00 PM - 2:00 PM
 
 
2:00 PM - 2:15 PM
SESSION THREE: Programmatic and AI-powered TV
jean-paul edwards
2:15 PM - 2:35 PM
SESSION THREE: Programmatic and AI-powered TV
Jordan King Nicole Scaglione
2:35 PM - 2:55 PM
SESSION THREE: Programmatic and AI-powered TV
Paola Colombo Salvador Figueros Hernandez
2:55 PM - 3:30 PM
SESSION THREE: Programmatic and AI-powered TV
Rhys Mclachlan Jamie West Ana Camara Tom Sherwood Lori Goode Léon Siotis
3:30 PM - 3:50 PM
 
 
3:50 PM - 4:00 PM
SESSION FOUR: Next-level data and ID collaboration
Bandar A AlMashhadi Mubin Khan
4:00 PM - 4:15 PM
SESSION FOUR: Next-level data and ID collaboration
Lauren Wetzel
4:15 PM - 4:30 PM
SESSION FOUR: Next-level data and ID collaboration
Ann-Sophie Libbrecht
4:30 PM - 4:45 PM
SESSION FOUR: Next-level data and ID collaboration
Matt Laycock James Cornish
4:45 PM - 5:15 PM
SESSION FOUR: Next-level data and ID collaboration
Rani Bisal Tim Cady Will Gough Matthew Bailey Aktar Somalya
5:20 PM
 
 
5:30 PM - 6:30 PM