This private session will take a critical look at the present and future states of addressable TV. Guests will hear from experts from across the TV industry including agency buyers, broadcasters, distributors, and technology providers. Conversations will touch on challenges in the addressable marketplace across the UK and Europe, solutions for streamlining the execution of addressable advertising, and growth opportunities in 2024 and beyond. How Addressable TV Advertising is Moving the Needle in the UK & Europe.
This session is being held during the afternoon break so will serve refreshments in the room while you enjoy an off the record discussion.
If you wish to attend this event, please register via this link. You must register to attend and only register if you know you can make it. It is limited to 80 attendees so audience members can enjoy a robust and open conversations with the speakers.
The event is located at Kings Place on December 5th in the St Pancras Room. This room is located next to registration.
Order of play:
3:30 – 3:35 – arrival, grab a tea, coffee and snack
3:35 3:50 – Intro and fireside chat with Remon Buter, Chief Investment Officer, GroupM Netherlands
3.50 - 4:00 - Fireside chat with Kevin Arrix, Senior Vice President, Dish Media, Dish Network
4:00 – 4:30 - Panel: Building a sustainable and growing addressable TV
