51% of marketers are planning to increase spending in Advanced TV (ATV) advertising in 2024 – but how do advertisers get on the same wavelength as consumers to ensure their TV approach is resonating?

 

Join MiQ at the Future of TV Advertising Global breakfast session on the 6th of December as we launch brand new insights around TV viewing habits from our latest global and UK connected TV advertising study. We’ll also be welcoming on stage a panel of industry TV experts to discuss what’s really happening behind the screen when it comes to connected TV, helping to prepare the industry for 2024 and beyond.

Agenda:

8:00 AM
Breakfast & Registration
 
 
8:20 AM
Presentation - Behind the Screens: Changing TV viewing habits and the opportunity for advertisers
Michael Lampard, MiQ
Michael Lampard
8:35 AM
Panel discussion with TV industry experts (Moderated by Kirsty Giordani)
Kirsty Giordani, IAA UK
Tom Richards, MiQ
Paul McGee, Goodstuff
Ewa Zawol, dentsu
Kirsty Giordani Tom Richards Paul McGee Ewa Zawol
9:10 AM
Finish