In this masterclass, tvbeat and DanAds will explore how broadcasters can unlock new revenue, maximise inventory yield, and significantly improve operational efficiency by unifying linear and digital TV. 

The session will cover how simplifying transaction workflows can attract new demand, how converging linear and digital inventory can enable smarter forecasting and stronger pricing, and how automation and AI can streamline ad operations while improving delivery and yield. Through real case studies from broadcasters around the world — including the APAC region — attendees will gain practical insights into building a unified Total TV operating model that supports both traditional and digital-first buyers.

Spaces are extremely limited for this masterclass.
 

Please register your interest with the button below, and we will be in touch shortly to confirm your place.