The lines between digital and linear, brand and performance, local vs global, and human and artificial intelligence are blurring. The Future of TV Advertising Sydney explores the opportunities for brands, agencies and media owners as these old borders become porous.

We are looking for a passport to new growth.

This year’s event makes sense of a global distribution landscape where broadcasters or global streamers buy Pay TV platforms, and where broadcasters make their linear channels available in global SVOD services, or publish long-form content on YouTube.

We consider the roles of public service media, national content champions, global-local operating models and pure-play global video services in ANZ. How do marketers harness this plurality?

We want to know how TV becomes a better performance medium while retaining its brand-building leadership. Can it become the high-attention, full-funnel partner that brands of every size need, and how?

There is a focus on AI and how we balance human and artificial intelligence, and creativity, to deliver a generational leap in media effectiveness and efficiency.

As the lines blur, there are theoretical and practical challenges to TV, which we address. Can brands really be built with lots of shorter attention placements, including across video sharing platforms and social media?

Are consumers really suspicious of direct brand communications but ready to respond to an army of social video influencers instead?

Is YouTube TV? Does unsupervised AI media planning really discard linear TV (and radio) from campaigns?

2026 could be a landmark year for the ad-supported TV industry as the pace of change accelerates again. Join us as we stamp our passports on a quest for new growth.