Agenda: The Future of Brands 2026

Studio Kitchen

Brands in LLMs:

9:05 AM - 9:10 AM

Have you started preparing for ads in ChatGPT?

9:10 AM - 9:30 AM

Panel: Winning authority inside LLMs

9:30 AM - 10:10 AM

10:10 AM - 10:30 AM

AI and media planning:

Can AI tell you where to spend your media budget?

10:30 AM - 10:45 AM

7 ways AI will transform how media and creative talk to each other

10:45 AM - 11:00 AM

Session details coming soon

11:15 AM - 11:30 AM

Creative Equals

Coffee & Networking Break

11:30 AM - 11:50 AM

Measurement and trust in the platform era:

Panel: Can industry currencies survive in the platform era?

12:20 PM - 12:50 PM

12:50 PM - 1:30 PM

Distinctive thinking in the age of AI:

Create like kids

1:30 PM - 1:45 PM

WPP Media / @thingsihavedrawn

Panel: Building distinctive brands in the age of AI

2:00 PM - 2:40 PM

Annabelle Cordelli

Virgin Atlantic

Bettys and Taylors of Harrogate

Charlotte Langley

2:40 PM - 3:00 PM

The Media Leaders:

Session details coming soon

3:00 PM - 3:20 PM

Rebecca Dibb-Simkin

Session details coming soon

3:40 PM - 4:00 PM

Advertising Association

James Longhurst

The Media Leader

Networking Break

4:00 PM - 4:25 PM

Building modern marketing teams for the future:

Panel: How to move quickly and get stuff done

4:55 PM - 5:30 PM

Networking drinks

5:30 PM - 6:30 PM

Broadcast Studio

Building famous brands:

9:15 AM - 9:20 AM

Session details coming soon

9:20 AM - 9:35 AM

Session details coming soon

9:50 AM - 10:05 AM

10:20 AM - 10:40 AM

Linking brand to business outcomes:

Is a weak effectiveness culture quietly costing your business millions?

10:40 AM - 10:55 AM

Panel: How to link brand-building to business results

11:10 AM - 11:40 AM

Coffee & Networking Break

11:40 AM - 12:00 PM

How to build influence and community:

Session details coming soon

12:30 PM - 12:45 PM

1:00 PM - 1:40 PM

Media channel strategy in 2026:

Panel: The big 2026 channel audit: Deciding what's in and what's out

2:10 PM - 2:50 PM

2:50 PM - 3:10 PM