In this session, we’ll explore how you can elevate your marketing through the power of data-driven insights. We’ll review the tools and methodologies at your disposal that can transform raw data into actionable insights, and how these insights can bolster spending decisions. We’ll hear examples of advertising that is not only relevant, but also profoundly effective, because of the data insights provided across a variety of platforms and channels, and how campaigns driven by data are maximising impact and ROI. We’ll also discuss where marketers can fall into the trap of going too granular with data, and the importance of finding a balance, taking a step back, and looking at the bigger picture.