AGENDA

9:00 AM - 9:05 AM
Opening Credits
9:00 AM - 9:05 AM
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Steve Scaffardi, Adwanted Events & The Media Leader
Steve Scaffardi
9:05 AM - 9:20 AM
Mobilise the revolution: The number one thing that will ignite audio on the media plan
9:05 AM - 9:20 AM
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Matt Deegan, Folder Media
Omar Oakes, The Media Leader
Matt Deegan Omar Oakes
9:20 AM - 9:40 AM
How is the digital revolution enhancing confidence in audio planning?
9:20 AM - 9:40 AM
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Demi Abiola, mSix&Partners
Ella Sagar, The Media Leader
Charlie Brookes, Octave Audio
Krissie Ford, Bauer Media Advertising
Demi Abiola Ella Sagar Charlie Brookes Krissie Ford
9:40 AM - 9:55 AM
Brand safety considerations for digital audio - from content to technology
9:40 AM - 9:55 AM
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Ella Sagar, The Media Leader
Brieuc Verwilghen, AdsWizz
Ella Sagar Brieuc Verwilghen
9:55 AM - 10:10 AM
Using audio to achieve brand and performance objectives in the same campaign
9:55 AM - 10:10 AM
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Tom Mardon, Tesco
Sam Tidmarsh, Adwanted Events
Tom Mardon Sam Tidmarsh
10:10 AM - 10:40 AM
Panel: How are today’s buyers really thinking about audio?
10:10 AM - 10:40 AM
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Wendy Moores, Direct Line Group
Sam Tidmarsh, Adwanted Events
Howard Bareham, Trisonic
Steve Dunlop, A Million Ads
Wendy Moores Sam Tidmarsh Howard Bareham Steve Dunlop
10:45 AM - 11:15 AM
COFFEE BREAK
10:45 AM - 11:15 AM
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11:15 AM - 11:30 AM
The future of Spotify: Rising to the 20% challenge
11:15 AM - 11:30 AM
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Lee Brown, Spotify
Omar Oakes, The Media Leader
Lee Brown Omar Oakes
11:30 AM - 11:45 AM
Will cross-media measurement be a silver bullet for increasing audio spend in the Netherlands?
11:30 AM - 11:45 AM
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Ton Schoonderbeek, NMO
Ton Schoonderbeek
11:45 AM - 12:00 PM
Preserving legacy and preparing for change: An Ipsos view on audio measurement
11:45 AM - 12:00 PM
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Mario Pac, Ipsos
Paul Ruston, Ipsos
Mario Pac Paul Ruston
12:00 PM - 12:15 PM
The impact of word-count on audio ad effectiveness
12:00 PM - 12:15 PM
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Jason Brownlee, Colourtext
Simon Wright, Adwanted Connected
Jason Brownlee Simon Wright
12:15 PM - 12:30 PM
Cancer Research UK: A connected, hyperlocalised approach to media
12:15 PM - 12:30 PM
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José Shea, EssenceMediacom
Silke Zetzsche, AMA
José Shea Silke Zetzsche
12:30 PM - 1:00 PM
Panel: Paving the path forward for audio measurement: What steps must we take?
12:30 PM - 1:00 PM
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Sam Austin, Goodstuff
Gemma Lee, Dentsu
Omar Oakes, The Media Leader
Sam Austin Gemma Lee Omar Oakes
1:00 PM - 2:00 PM
LUNCH BREAK
1:00 PM - 2:00 PM
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2:00 PM - 2:15 PM
Securing radio accessibility in a tech-filled future
2:00 PM - 2:15 PM
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Matt Payton, Radiocentre
Matt Payton
2:15 PM - 2:25 PM
Less is more: The new strategy of NRJ Group in France
2:15 PM - 2:25 PM
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Cecile Chambaudrie, NRJ Global
François Quairel, The Media Leader France
Cecile Chambaudrie François Quairel
2:25 PM - 2:40 PM
Skyrock Radio (France): Why independence matters
2:25 PM - 2:40 PM
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Bertrand Spinelli, Skyrock Radio
François Quairel, The Media Leader France
Bertrand Spinelli François Quairel
2:40 PM - 2:55 PM
Audio’s role in Swedish cross media measurement
2:40 PM - 2:55 PM
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Peter Mackhé, Sveriges Annonsörer (Association of Swedish Advertisers)
Jack Benjamin, The Media Leader
Peter Mackhé Jack Benjamin
2:55 PM - 3:40 PM
The great debate: The number one thing that will ignite audio on the media plan
2:55 PM - 3:40 PM
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Omar Oakes, The Media Leader
Rak Patel, Spotify
Michelle Sarpong, Audio & OOH
Ollie Chadwick, AdsWizz
Jackie Lyons, Havas Media Group
Omar Oakes Rak Patel Michelle Sarpong Ollie Chadwick Jackie Lyons
3:40 PM - 3:45 PM
Closing Remarks
3:40 PM - 3:45 PM
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Steve Scaffardi, Adwanted Events & The Media Leader
Steve Scaffardi
3:45 PM - 6:00 PM
Networking Drinks
3:45 PM - 6:00 PM
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