AGENDA

09:00 - 09:05
Opening Credits
09:00 - 09:05
Plus d'informations
Steve Scaffardi, Adwanted Events & The Media Leader
Steve Scaffardi
09:05 - 09:20
Mobilise the revolution: The number one thing that will ignite audio on the media plan
09:05 - 09:20
Plus d'informations
Matt Deegan, Folder Media
Omar Oakes, The Media Leader
Matt Deegan Omar Oakes
09:20 - 09:40
How is the digital revolution enhancing confidence in audio planning?
09:20 - 09:40
Plus d'informations
Demi Abiola, mSix&Partners
Ella Sagar, The Media Leader
Charlie Brookes, Octave Audio
Krissie Ford, Bauer Media Advertising
Demi Abiola Ella Sagar Charlie Brookes Krissie Ford
09:40 - 09:55
Brand safety considerations for digital audio - from content to technology
09:40 - 09:55
Plus d'informations
Ella Sagar, The Media Leader
Brieuc Verwilghen, AdsWizz
Ella Sagar Brieuc Verwilghen
09:55 - 10:10
Using audio to achieve brand and performance objectives in the same campaign
09:55 - 10:10
Plus d'informations
Tom Mardon, Tesco
Sam Tidmarsh, Adwanted Events
Tom Mardon Sam Tidmarsh
10:10 - 10:40
Panel: How are today’s buyers really thinking about audio?
10:10 - 10:40
Plus d'informations
Wendy Moores, Direct Line Group
Sam Tidmarsh, Adwanted Events
Howard Bareham, Trisonic
Steve Dunlop, A Million Ads
Wendy Moores Sam Tidmarsh Howard Bareham Steve Dunlop
10:45 - 11:15
COFFEE BREAK
10:45 - 11:15
Plus d'informations
 
 
11:15 - 11:30
The future of Spotify: Rising to the 20% challenge
11:15 - 11:30
Plus d'informations
Lee Brown, Spotify
Omar Oakes, The Media Leader
Lee Brown Omar Oakes
11:30 - 11:45
Will cross-media measurement be a silver bullet for increasing audio spend in the Netherlands?
11:30 - 11:45
Plus d'informations
Ton Schoonderbeek, NMO
Ton Schoonderbeek
11:45 - 12:00
Preserving legacy and preparing for change: An Ipsos view on audio measurement
11:45 - 12:00
Plus d'informations
Mario Pac, Ipsos
Paul Ruston, Ipsos
Mario Pac Paul Ruston
12:00 - 12:15
The impact of word-count on audio ad effectiveness
12:00 - 12:15
Plus d'informations
Jason Brownlee, Colourtext
Simon Wright, Adwanted Connected
Jason Brownlee Simon Wright
12:15 - 12:30
Cancer Research UK: A connected, hyperlocalised approach to media
12:15 - 12:30
Plus d'informations
José Shea, EssenceMediacom
Silke Zetzsche, AMA
José Shea Silke Zetzsche
12:30 - 13:00
Panel: Paving the path forward for audio measurement: What steps must we take?
12:30 - 13:00
Plus d'informations
Sam Austin, Goodstuff
Gemma Lee, Dentsu
Omar Oakes, The Media Leader
Sam Austin Gemma Lee Omar Oakes
13:00 - 14:00
LUNCH BREAK
13:00 - 14:00
Plus d'informations
 
 
14:00 - 14:15
Securing radio accessibility in a tech-filled future
14:00 - 14:15
Plus d'informations
Matt Payton, Radiocentre
Matt Payton
14:15 - 14:25
Less is more: The new strategy of NRJ Group in France
14:15 - 14:25
Plus d'informations
Cecile Chambaudrie, NRJ Global
François Quairel, The Media Leader France
Cecile Chambaudrie François Quairel
14:25 - 14:40
Skyrock Radio (France): Why independence matters
14:25 - 14:40
Plus d'informations
Bertrand Spinelli, Skyrock Radio
François Quairel, The Media Leader France
Bertrand Spinelli François Quairel
14:40 - 14:55
Audio’s role in Swedish cross media measurement
14:40 - 14:55
Plus d'informations
Peter Mackhé, Sveriges Annonsörer (Association of Swedish Advertisers)
Jack Benjamin, The Media Leader
Peter Mackhé Jack Benjamin
14:55 - 15:40
The great debate: The number one thing that will ignite audio on the media plan
14:55 - 15:40
Plus d'informations
Omar Oakes, The Media Leader
Rak Patel, Spotify
Michelle Sarpong, Audio & OOH
Ollie Chadwick, AdsWizz
Jackie Lyons, Havas Media Group
Omar Oakes Rak Patel Michelle Sarpong Ollie Chadwick Jackie Lyons
15:40 - 15:45
Closing Remarks
15:40 - 15:45
Plus d'informations
Steve Scaffardi, Adwanted Events & The Media Leader
Steve Scaffardi
15:45 - 18:00
Networking Drinks
15:45 - 18:00
Plus d'informations