Ventura describes itself as an ‘objective’ TV OS that is committed to never owning content or directly selling ad inventory. This neutrality is the strategy, and Matthew Henick will argue that without ‘conflicts of interest’, Ventura can offer streaming services more transparency and more control over how audiences discover or access their content, while manufacturers get a fairer share of revenue and there is better ad performance for brands. Henick will share the vision behind Ventura and explain why he believes TV OS neutrality is essential in a platform-dominated media landscape. He’ll also explore whether this model can scale globally and what it means for content owners striving to build sustainable businesses in the streaming era. You can hear Henick’s argument that the OS layer is consuming television and the industry needs an alternative approach.