Agenda

Tuesday 4 November

REGISTER NOW
MASTERCLASS
Hall One
How to grow:
Welcome
9:00 AM - 9:15 AM
Steve Scaffardi
Adwanted Group
Attention: A Newsworks study
9:15 AM - 9:45 AM
Heather Dansie
Newsworks
Peter Field
Jack Benjamin
The Media Leader
Mike Follett
Lumen Research
Jessica Treasure
Bountiful Cow
Connect or die - a new vision for the future of media
9:45 AM - 10:05 AM
Niel Bornman
Publicis Media UK
Jack Benjamin
The Media Leader
5 forces reshaping the global ad economy
10:05 AM - 10:25 AM
Alex Brownsell
WARC Media
Panel: How to grow a media business, 2025-2030
10:25 AM - 11:00 AM
Simon Myciunka
Bauer Media Audio
Kate Rowlinson
WPP Media UK
Felicity Starr
Salesforce
James Longhurst
The Media Leader
Dan Hagen
Havas Media Network
Coffee & Networking
11:00 AM - 11:30 AM
AI and the future of media planning:
What might it mean to "search" in 5 years' time?
11:30 AM - 11:45 AM
Will Akhurst
Brainlabs
Andy Goodwin
Brainlabs
From hype to reality
11:45 AM - 12:00 PM
Kaltrina Brahimi
MiQ
Ask the experts: AI
12:00 PM - 12:30 PM
Lauren Ogúndèkó
IPG Mediabrands Kinesso
Maddie Armitage
BT
James Connelly
Charlie Oscar
Alberto Ciot
Quantcast
Jules Love
Spark AI
Panel: Making media planning smarter
12:30 PM - 1:00 PM
Vicky Fox
OMG UK
Venya Wijegoonewardene
Spark Foundry UK
Caroline Manning
Initiative
Sam Tidmarsh
Adwanted Events
Lunch
1:00 PM - 2:00 PM
Lessons in leadership:
MENTOR Live Podcast with Bruce Daisley
2:00 PM - 2:20 PM
Marco Bertozzi
TheZoo.London
Bruce Daisley
Rachel Forde
TheZoo.London
How to win in the new attention economy
2:20 PM - 2:35 PM
Clare Chapman
Josh Partridge
Spotify
The story behind Domino's success: From challenger brand to market leader
2:35 PM - 2:55 PM
Patrick Affleck
Havas Media Network UK & Ireland
Sarah Barron
Domino’s UK & Ireland
Greg Grimmer
Adwanted UK
Media leaders, it’s not too late to make a difference
2:55 PM - 3:15 PM
Simon Kilby
Bauer Media Advertising
Sonali Shah
Magic Radio
Esther Ghey
Brianna Ghey Legacy Project
Break
3:15 PM - 3:35 PM
Thinking bigger picture:
The priorities of the boardroom, 2025-2030
3:35 PM - 3:55 PM
Ian Whittaker
Liberty Sky Advisors
Panel: Delivering your boardroom promises
3:55 PM - 4:30 PM
Sophia Ahmad
Sky UK
Annette Male
Dentsu
David Pullan
People's Postcode Lottery
Gerry D'Angelo
McKinsey & Company
Dallas Wiles
JCDecaux UK
Grazia After Party
4:30 PM - 5:30 PM
Hall Two
Creativity and attention:
A livestream of content from Hall One
9:15 AM - 11:00 AM
Audiences and effectiveness:
Welcome
11:25 AM - 11:30 AM
Kat Hendry
Adwanted Events
Designing for reality, not the average
11:30 AM - 11:50 AM
Rob Beevers
MG OMD
Unlocking brand lift for outcome-based media planning
11:50 AM - 12:05 PM
Alistair Hill
On Device
Peter Wallace
GumGum
Debunking common myths about audience behaviour using behavioural science
12:05 PM - 12:25 PM
Patrick Fagan
NudgePanel.com
Lea Karam
Mindscope
Jon Mew
IAB UK
Re-classified: A cross-industry mission to beat media’s addiction to ABC1s
12:25 PM - 1:00 PM
Jennifer Carey
Channel 4
Caroline Clear
ITV
Jon Puleston
Ipsos
Laura Rowe
OMD UK
Lunch
1:00 PM - 2:00 PM
The Media Plan LIVE!:
The Media Plan LIVE! Showcase
2:00 PM - 2:45 PM
Robert Hicks
C-Screens
Garrett O'Reilly
Hearts & Science UK
Paul Rogers
Go.Compare
Nicola Collins
EDF
Tony Mattson
Havas Creative Network
Sophie Le
MG OMD
The Media Plan LIVE! Debate: Finding the best campaign of all time
2:45 PM - 3:15 PM
Dilki Weerakoon
Talon UK
Graeme Douglas
Bicycle
Sam Tidmarsh
Adwanted Events
Aimee Cloak
DCM
St Pancras Room
Masterclass:
Beyond cookie-cutter media: How AI and geo-contextual intelligence are solving real business challenges
11:30 AM - 12:15 PM
James Sexton-Barrow
Mobsta
Jack Burton
Mobsta
Evie Miller
Mobsta
How AI will transform media in the next 10 years
1:00 PM - 1:45 PM
Jules Love
Spark AI
Origin: A new, advertiser-led cross-media measurement service
2:00 PM - 2:50 PM
Martin Lawson
Origin
Stephanie Marks
Origin