One Audience, Many Screens: Scaling Video Measurement with 1st Party Data

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A dynamic multi-platform panel bringing together leaders across streaming and video to explore how first-party data integration is enhancing audience measurement. As the media ecosystem becomes increasingly fragmented, first-party data is emerging as a critical signal for enhancing audience understanding and measurement. This session will examine how new data signals can deliver richer audience insights, stronger cross-platform measurement, and greater value for advertisers, agencies, broadcasters, and platforms, while highlighting the collaboration needed to build the next generation of trusted, privacy-conscious measurement solutions.

If you would like to attend, sign up here. 

Please note you must be registered for the main conference in order to attend the breakfast briefing, otherwise you will not be allowed in.

Please note that this session is exclusive for registered delegates for the FTVA Canada conference.