9:00 AM - 9:10 AM
🤝 The Road to Media 3.0
The Future of Media welcome
Steven Scaffardi, Adwanted Events
Steven Scaffardi
9:05 AM - 9:30 AM
🤝 The Road to Media 3.0
Vivendi: The great transition
Yannick Bolloré, Havas
Omar Oakes, The Media Leader
Yannick Bolloré Omar Oakes
9:30 AM - 9:45 AM
🤝 The Road to Media 3.0
THIS is The Future of Media: 6 quickfire predictions
Debbie Ellison, VMLY&R COMMERCE
Hamid Habib, Havas Media Network
Emma Allen, Accenture
Simi Lindgren, Yuty®
Tom Morgan, Accenture Song
Ed Greig, Deloitte Digital
Tom Bowers, Hypothesis Media
Debbie Ellison Hamid Habib Emma Allen Simi Lindgren Tom Morgan Ed Greig Tom Bowers
9:45 AM - 9:55 AM
🤝 The Road to Media 3.0
Q&A, Audience Questions & Vote: What will shape the future of media?
Sam Tidmarsh, Adwanted Events
Sam Tidmarsh
10:05 AM - 10:25 AM
🤝 The Road to Media 3.0
Ozone presents: The premium web vision for Media 3.0
Craig Tuck, Ozone
Ben Walmsley, The Sun
Karen Eccles, The Telegraph
Craig Tuck Ben Walmsley Karen Eccles
10:25 AM - 10:55 AM
🤝 The Road to Media 3.0
Leading from the front: How to deliver Media 3.0?
Nick Manning, Encyclomedia International
Neil Robinson, Salesforce
Omar Oakes, The Media Leader
Greg Grimmer, Adwanted UK
Nick Manning Neil Robinson Omar Oakes Greg Grimmer
11:00 AM - 11:30 AM
 
Coffee & Networking
 
 
11:30 AM - 11:45 AM
🤝 The Road to Media 3.0
The media business: Disruption and growth
Ian Whittaker, Liberty Sky Advisors
Ian Whittaker
11:45 AM - 12:00 PM
🤝 The Road to Media 3.0
The future of news brand podcasts
Ella Sagar, The Media Leader
Jess Austin, Metro
David Marsland, Evening Standard
Ella Sagar Jess Austin David Marsland
12:00 PM - 12:15 PM
🤝 The Road to Media 3.0
The Sun rises in the west: US expansion and Media 3.0 adaptation
Dominic Carter, The Sun
Omar Oakes, The Media Leader
Dominic Carter Omar Oakes
12:15 PM - 12:45 PM
🤝 The Road to Media 3.0
Panel: The future of the media business
Luke Bozeat, GroupM
Barry Cupples, Talon
Roberta Cambio, Brightcove
Nick Manning, Encyclomedia International
Luke Bozeat Barry Cupples Roberta Cambio Nick Manning
1:00 PM - 2:00 PM
 
Lunch & Networking
 
 
2:00 PM - 2:30 PM
🤝 The Road to Media 3.0
Opportunities top global media heads see to develop the industry
Gayle Noah, L’Oréal
Lisa Walker, Vodafone
Sam Tidmarsh, Adwanted Events
Alex Wade, Kraft Heinz
Gayle Noah Lisa Walker Sam Tidmarsh Alex Wade
2:30 PM - 2:45 PM
🤝 The Road to Media 3.0
The power of original video: Unlocking new audiences for media owners and opportunity for brands
David Bradford, Bloomberg Media
Ella Sagar, The Media Leader
David Bradford Ella Sagar
2:45 PM - 3:00 PM
🤝 The Road to Media 3.0
Are today’s agencies set up to deliver client needs in Media 3.0?
Sir Martin Sorrell, S4 Capital
Omar Oakes, The Media Leader
Sir Martin Sorrell Omar Oakes
3:00 PM - 3:30 PM
🤝 The Road to Media 3.0
The Fishbowl: What the top media commercial chiefs have to say about the future
Steven Scaffardi, Adwanted Events
Davina Barker, DCM
Imogen Fox, The Guardian
Steven Scaffardi Davina Barker Imogen Fox
3:30 PM - 4:00 PM
 
Coffee & Networking
 
 
4:00 PM - 4:45 PM
🤝 The Road to Media 3.0
Developing Britain’s most successful stars: The big interview with Mark Wright and Professor Jonathan Shalit OBE
Yogi Patel, LEAD Talent
Professor Jonathan Shalit OBE, InterTalent Rights Group
Mark Wright, LIVE WRIGHT & Aytee7
Yogi Patel Professor Jonathan Shalit OBE Mark Wright
4:30 PM
 
Drinks & Networking
 
 
10:00 AM - 10:10 AM
📈 The Future of Data & Measurement
The data and measurement landscape
 
 
10:10 AM - 10:25 AM
📈 The Future of Data & Measurement
Putting the person back into personalisation: Using insight to power up data strategy
Tristan Findlay, Toluna
Sarah Gale, Global
Tristan Findlay Sarah Gale
10:25 AM - 10:55 AM
📈 The Future of Data & Measurement
The future of the measurement framework
Maddie Armitage, dentsu International
Gordon Black, adidas
Blair Robertson, Innovid
Maddie Armitage Gordon Black Blair Robertson
11:00 AM - 11:30 AM
 
Coffee & Networking
 
 
11:30 AM - 11:45 AM
📈 The Future of Data & Measurement
Transitioning to Media 3.0: How HSBC is overcoming measurement challenges
Jack Shearring, LEAD Consulting
Alessandro Cusmano, HSBC UK
Jack Shearring Alessandro Cusmano
11:45 AM - 12:00 PM
📈 The Future of Data & Measurement
How beauty tech Yuty uses AI to drive personalisation: What we can learn on the road to Media 3.0
Simi Lindgren, Yuty®
Jack Benjamin, The Media Leader
Simi Lindgren Jack Benjamin
12:00 PM - 12:15 PM
📈 The Future of Data & Measurement
Is it effective to buy audience segments?
Mark Lindsay, Experian
Martin O'Boyle, MGO Consulting
Mark Lindsay Martin O'Boyle
12:15 PM - 12:45 PM
📈 The Future of Data & Measurement
Panel: Alternative targeting in privacy-first world
Laura Kell, Havas
Ross Sergeant, Allwyn
Sarah Lawson Johnston, Covatic
Niall Moody, Nano Interactive
Chloe Nicholls, IAB UK
Laura Kell Ross Sergeant Sarah Lawson Johnston Niall Moody Chloe Nicholls
1:00 PM - 2:00 PM
 
Lunch & Networking
 
 
2:00 PM - 2:15 PM
📈 The Future of Data & Measurement
AI-driven creative optimisation
Sorin Patilinet, Mars
Sorin Patilinet
2:15 PM - 2:30 PM
📈 The Future of Data & Measurement
Quantum computing for TV planning optimisation
 
 
2:30 PM - 2:45 PM
📈 The Future of Data & Measurement
This session is locked in. More detail coming soon!
 
 
2:45 PM - 3:00 PM
📈 The Future of Data & Measurement
Digital audio in a Media 3.0 world: A future of data, targeting, measurement and innovation
 
 
3:00 PM - 3:30 PM
📈 The Future of Data & Measurement
Panel: Shifting focus: Data and measurement in Media 3.0
Thiago Correa, Zenith UK
Cecilia Dones, Columbia Business School
John Moulding
Thiago Correa Cecilia Dones John Moulding
4:30 PM
 
Drinks & Networking