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Selling more stuff to Canadians

Advertising Pathfinders Canada is our private executive forum held the day before Future TV Canada. It is completely off the record and offers senior media executives, clients, and agencies a chance to discuss the future of advertising in Canada. The session explores what defines a truly Canadian brand and whether a vibrant domestic media market is essential to support it. If so, what more should be done to support Canadian television, news, and other media providers? The Canadian Media Manifesto hasn’t delivered as hoped — so what’s next?

In addition to this, we’ll explore the role of AI and its impact on media planning, strategy, measurement, and the potential risks and opportunities it presents for Canadian media owners.

This event is invite-only, but you can request a pass by emailing Justin via the link above — or text/call +1 250 869 9697.

AGENDA

Tuesday 9 September 2025