AV formats are dominating and reshaping the media landscape, with platforms like YouTube and TikTok expanding beyond mobile to redefine TV viewing and broadcasters and publishers leverage platforms to reach audiences in entirely new ways. 

From Mail Metro Media’s full-service video proposition “Edits”, to Spotify’s “Video Takeover”, Bauer’s “Illuminate”, TikTok Shop’s lead gen service and the ‘Sky Publisher Player’ network – there are plenty of opportunities available for marketers wanting to capitalise on the growing popularity of short-form video. 

Accounting for 14% of the growth in advertising spend in 2024, video advertising is expected to account for 34% of all digital ad spend in 2030, according to IAB UK. Indeed, in its Futurescape report the prediction is quite clear: in the future of media, “everything will become AV.” 

With new technology and AI tools, more advertisers have greater access to high-quality video environments than ever before, meaning media leaders, planners, strategists and buyers are fundamentally rethinking how they plan, buy and measure video.  

This event examines the strategic implications of evolving video landscapes for media investment decisions, audience targeting and campaign effectiveness.  

It explores emerging video-based opportunities across the creator and influencer economy, digital print and magazine publishing, digital audio and podcasting, music publishing and more – taking account of owned-and-operated properties and third-party distribution partnerships via video sharing platforms, social media and even TV. 

We’ll find out how media owners are delivering video opportunities that deliver effective results for marketers as well as diversify their product offering and revenues, so that we can all share in the growing video advertising pie.