Agenda

Tuesday 9 December

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Stage One
Distribution strategies to fuel growth:
Welcome
9:00 AM - 9:15 AM
Making sense of the fast-changing TV distribution landscape
9:15 AM - 9:35 AM
Richard Broughton
Ampere Analysis
Session details coming soon…
9:35 AM - 9:55 AM
James Rooke
Comcast Advertising
How Foxtel, powered by DAZN, is fuelling the big bang to solve TV's uncomfortable truth
9:55 AM - 10:15 AM
Mark Frain
Foxtel Media
The value of public service media in age of fragmentation
10:15 AM - 10:35 AM
Jonathan Allan
Channel 4
Coffee & Networking
10:50 AM - 11:20 AM
Winning in live sport:
How F1 Turns Passion into Partnerships
11:20 AM - 11:40 AM
Ronan McCarthy
DAZN
Sandra Whitney
Google
Beyond the Paywall: The DAZN & Google Playbook for Premier Sports Monetisation
11:40 AM - 12:00 PM
Ronan McCarthy
DAZN
Sandra Whitney
Google
Panel: Making better use of live sport to power marketing objectives
12:20 PM - 1:00 PM
Leon Siotis
Magnite
Lunch
1:00 PM - 2:00 PM
Connected TV as an engine for growth:
Why people use SVOD, and what they watch on YouTube
2:00 PM - 2:10 PM
Eleni Marouli
Ofcom
TF1 on expanding reach with Netflix and strategies for digital growth
2:15 PM - 2:30 PM
Laurent Bliaut
TF1 Publicité
Panel: Unlocking audiences and revenues in CTV
2:50 PM - 3:30 PM
Chris Kleinschmidt
TiVo
Ross Appleton
Tubi UK
Molly Brown
UM
Maria Käcke
TV4
Networking break
3:30 PM - 4:00 PM
The next chapter in programmatic:
A client’s view of programmatic: how brands should manage it
4:00 PM - 4:10 PM
Simon Peel
The Other Lot
Session details coming soon…
4:35 PM - 4:55 PM
Andy Jones
PubMatic
Panel: The next chapter in programmatic
4:50 PM - 5:30 PM
Steve Bignell
Publicis Media
Jon Block
Syllepsis
Stage Two
The road to outcomes-based measurement:
Next steps in outcomes: Hitting a moving target
11:20 AM - 11:35 AM
Sameer Modha
ITV
Panel: The road to outcomes-based TV measurement
12:25 PM - 1:00 PM
Lunch
1:00 PM - 2:00 PM
Bringing TV and commerce closer together:
Couch to cart: using TV exposure to directly drive retail sales
2:00 PM - 2:15 PM
Jason Wescott
WPP Media
Six months in: Real-world results from Origin’s in-market data
2:15 PM - 2:35 PM
Martin Lawson
Origin
Stephanie Marks
Origin
Using full-funnel measurement to optimise campaigns and drive outcomes
2:35 PM - 2:50 PM
Reimagining the future role of JICs – time for a change?
2:50 PM - 3:30 PM
Networking break
3:30 PM - 4:00 PM
Innovation Hub:
Intro to the Innovation Hub - What are broadcasters looking for from innovators
4:00 PM - 4:05 PM
Jeff Eales
Sky Media
Better ads with less ads : how Ad UX mixed with premium content drives advertisers business
4:35 PM - 4:50 PM
Emmanuelle Godard
CANAL+ BRAND SOLUTIONS
Battlebridge
Masterclass:
Rethinking the Broadcast Business: Competing as a Platform
1:00 PM - 1:45 PM
European Programmatic TV Initiative Roundtable
2:15 PM - 3:30 PM
Ian Maude
The Project X Initiative
Jon Watts
The Project X Initiative, CIMM