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Breakfast Briefing - Linear TV ad market contraction – the investigation | 7:30 AM - 9:00 AM | Guy Bisson, Ampere Analysis Kristiaan Kroon, OMG ANZ Justin Lebbon, Adwanted Events Susan Gopperth, Ferrero Nev Hasan, Foxtel Media Claire Butterworth, GroupM Richard Hunwick, Nine Nicola Lewis, Finecast
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Welcome | 9:00 AM - 9:05 AM | Justin Lebbon, Adwanted Events
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What it means for the industry as SVOD majors move into ad-funded tiers | 9:10 AM - 9:25 AM | Guy Bisson, Ampere Analysis
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In a fragmented media landscape, how do you optimise your investment? | 9:25 AM - 9:45 AM | Professor Jana Bowden, Macquarie University Business School Sharon Hilton, Kantar
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Time for a TV creative awakening | 9:45 AM - 9:55 AM | Nicola Lewis, Finecast
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Maximising TV Ad Budgets in 2023 | 9:55 AM - 10:15 AM | | |
Panel: The future of streaming audiences | 10:15 AM - 11:00 AM | Lucy Formosa Morgan, Magna Craig Cooper, Carat Paul McIntyre, Mi-3 James Bayes, The Trade Desk Bridget Murphy, Foxtel Media Diane Ho, Paramount ANZ
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Networking Break | 11:00 AM - 11:30 AM | | |
Making Money FAST | 11:30 AM - 11:50 AM | Gavin Bridge, Variety VIP+ and MARU
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Making Money FAST | 11:50 AM - 12:00 PM | Alex Spurzem, Samsung Ads
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The Industrial Revolution of Telly | 12:00 PM - 12:10 PM | Natalie Harvey, Seven West Media
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How networks generate excitement and deliver the audiences advertisers need | 12:10 PM - 12:30 PM | Justin Lebbon, Adwanted Events Jane Palfreyman, SBS Liana Dubois, Nine
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Panel: Maxing out connected TV | 12:30 PM - 1:10 PM | Toby Dewar, Foxtel Media Thad King, OMD Laura Pulini, Seven Dave Haddad, Unruly Phil Hammond, Paramount ANZ Adele Wieser, Index Exchange
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Lunch Break | 1:00 PM - 2:00 PM | | |
TVNZ+: The art of punching way above our weight | 2:00 PM - 2:10 PM | Jodi O'Donnell, TVNZ
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TBC | 2:10 PM - 2:20 PM | Professor Karen Nelson-Field, Amplified Intelligence
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Afternoon keynote: Radha Subramanyam, President/Chief Research and Analytics Officer, CBS/Paramount | 2:20 PM - 2:40 PM | Radha Subramanyam, CBS Justin Lebbon, Adwanted Events
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Running an agency in the era of effectiveness | 2:40 PM - 2:50 PM | Mark Coad, IPG Mediabrands, Australia Justin Lebbon, Adwanted Events Jane Stanley, Hearts & Science AuNZ
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What CMOs need from TV today to drive effectiveness | 2:50 PM - 3:30 PM | Paul McIntyre, Mi-3 Susan Coghill, Tourism Australia Stuart Tucker, HiPages Jon Wild, Pet Circle
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Ad-UX, effectiveness and monetisation: finding the perfect blend | 3:30 PM - 4:00 PM | Mark Frain, Foxtel Media Justin Lebbon, Adwanted Events Paul McIntyre, Mi-3 Michael Stephenson, Nine. Caroline Oates, Google Natalie Gabathuler-Scully, Vevo
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