The Future of TV Advertising Canada 2025 is focused on delivering business growth to brands, whatever macro-economic conditions they face, through the power of TV. 

We want to know how media buyers harness the rapidly expanding premium video ecosystem to deliver effective reach that is reflected in demonstrable business outcomes.

There is an emphasis on reducing barriers to holistic cross-platform planning and buying, and removing operational inefficiencies that add unnecessary cost or complexity to the TV advertising market. 
 

We ask how television can give marketers even more bang for their buck, working across the funnel to deliver short and long-term impacts that can be quickly justified in the language of the CFO.

Marketers have more channels than ever to juggle, including retail media and influencer marketing. As the primary driver of media-led profit, can TV capture budget share, and where from? 

AI is promising significant efficiencies across CRM and customer experience, demanding investment. How does media – and especially TV – show its own generational performance leap, worthy of CEO attention?