Agenda

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Wednesday 10 September 2025

Breakfast Briefing: What’s Next for Video Measurement in Canada?
7:30 AM - 8:45 AM
Alicia Olson-Keating
Numeris & NLogic
Gautham Pingali
WPP Media
Andrea Hunt
ACA
Samantha Kelley
Touché!
Session one:
Growing the premium TV market
Welcome
9:00 AM - 9:05 AM
Justin Lebbon
Adwanted Events
10 years on: Where we were, where we are, and where we’re going
9:05 AM - 9:15 AM
Catherine MacLeod
ThinkTV Canada
What happens if media buyers treat high-end scripted drama and YouTube creators as equals?
9:15 AM - 9:35 AM
Guy Bisson
Ampere Analysis
The brand CEO view on marketing, media and investment
9:35 AM - 9:55 AM
Andrew Curran
Lindt
Session details coming soon…
9:55 AM - 10:15 AM
Beyond Demographics: How Values-Based Marketing Drives Deeper Brand Connections
10:15 AM - 10:30 AM
Chantal Rossi Badia
Amazon Ads
Unlocking growth: The future of streaming, linear TV, and Canadian media
10:30 AM - 11:00 AM
Justin Lebbon
Adwanted Events
Hisham Ghostine
CBC
Matt McGowan
Bell Media
Barb Mckergow
Corus
Patrick Jutras
Québecor and group TVA
Janice Smith
Rogers Sport & Media
Networking break
11:00 AM - 11:30 AM
Session two:
The future of digital broadcasting
VOD evolution in 2026: Cracking the code of TV attention
11:30 AM - 11:45 AM
Ivan Pehar
Roku
CTV’s Moment: How a Breakthrough Partnership Is Powering Smarter Advertising
11:45 AM - 12:05 PM
Jennifer Fields
The Trade Desk
Sabrina Segal
Bell Media
Geoff Crain
Kingstar Media
Enabling Total TV: Automating Ad Sales & Activating Audiences Across Linear and Digital
12:05 PM - 12:15 PM
Robert Farazin
tvbeat
Session details coming soon…
12:15 PM - 12:30 PM
New growth opportunities across premium video
12:30 PM - 1:00 PM
Phil Rego
LG Ad Solutions
Diana Walter
OMD Canada
Sarah Thompson
Glassroom & Crossmedia
Christina Summers
Netflix
Damien Véran
Magnite
Chimi Beaumont
WPP Media
Lunch break
1:00 PM - 2:00 PM
Session three:
Making TV a boardroom hero
Shaping a brighter future: A CEO’s Vision for the industry
2:00 PM - 2:15 PM
Alicia Olson-Keating
Numeris & NLogic
Why effectiveness is a major issue in Canada — and what we can do about it
2:15 PM - 2:25 PM
Hilary Borndahl
Miix Analytics Inc.
Panel: Achieving a generational leap in TV effectiveness
2:25 PM - 2:55 PM
Maryann Rusnak
Spark Foundry Canada
Melissa Ahlstrand
NBCUniversal Media
Victor Amorim
Index Exchange
Dave Pauk
Samsung Ads
Jérôme Leys
Quebecor
Proving TV advertising works through better data and measurement
2:55 PM - 3:05 PM
Hooked, Then Ghosted: The Era of the One-Night-Stand Brand
3:05 PM - 3:20 PM
Deborah Gurofsky
Media Pulse
Buying media and growing brands in Canada, 2025-27
3:20 PM - 4:00 PM
Kevin Johnson
WPP Media Canada
Justin Lebbon
Adwanted Events
Alastair Taylor
Publicis Media Canada
Robert Jenkyn
Horizon Media Canada
Cathy Collier
OMD Canada
Networking drinks
4:00 PM - 5:00 PM