25th April 2023

9:00 AM - 9:25 AM
🤝 Excellence, Courage, Disruption, Inclusion
Welcome
Steve Scaffardi, Adwanted Events
Steve Scaffardi
 
9:30 AM - 9:50 AM
🤝 Excellence, Courage, Disruption, Inclusion
“I’ll Tell You Who’s Boss Kate Moss”: How to build brands around talent, by the world-famous designer who did it first
Chloe Davies, Luck Generals
Henry Holland, House of Holland, Science Magic Inc.
Chloe Davies Henry Holland
 
9:55 AM - 10:15 AM
🤝 Excellence, Courage, Disruption, Inclusion
Growing PinkNews: A voice for everyone
Benjamin Cohen, PinkNews
Nic Keaney, PinkNews
Dora Michail-Clendinnen, Ozone
Benjamin Cohen Nic Keaney Dora Michail-Clendinnen
 
10:20 AM - 11:00 AM
🤝 Excellence, Courage, Disruption, Inclusion
Panel: What the brand leaders really think
Alessandra Bellini, Tesco / Advertising Association
Becky Moffat, HSBC UK
Omar Oakes, The Media Leader
Deirdre Mc Gettrick, ufurnish.com
Alessandra Bellini Becky Moffat Omar Oakes Deirdre Mc Gettrick
 
11:00 AM - 11:30 AM
 
☕ Coffee & Networking
 
 
 
11:30 AM - 11:45 AM
🤝 Excellence, Courage, Disruption, Inclusion
How Kraft Heinz built an in-house digital agency
Sam Tidmarsh, Adwanted Events
Alex Wade, Kraft Heinz
Sam Tidmarsh Alex Wade
 
11:50 AM - 12:05 PM
🤝 Excellence, Courage, Disruption, Inclusion
Data and beauty tech: L'Oréal's third wave of marketing transformation
Lex Bradshaw-Zanger, L'Oréal
Richard Robinson, Xeim Engage
Lex Bradshaw-Zanger Richard Robinson
 
12:10 PM - 12:25 PM
🤝 Excellence, Courage, Disruption, Inclusion
Delivering responsible growth: How giffgaff balances business effectiveness and brand purpose
Sophie Wheater, giffgaff
Emma Withington, MG OMD
Sophie Wheater Emma Withington
 
12:30 PM - 1:00 PM
🤝 Excellence, Courage, Disruption, Inclusion
Panel: What builds an excellent brand in 2023?
Lex Bradshaw-Zanger, L'Oréal
Marta Carreras, The Coca-Cola Company
Steve Scaffardi, Adwanted Events
Lisa Walker, Vodafone
Lex Bradshaw-Zanger Marta Carreras Steve Scaffardi Lisa Walker
 
1:00 PM - 2:00 PM
 
🥪 Lunch & Networking
 
 
 
2:00 PM - 2:15 PM
📈 The great measurement debate 2023
The state-of-play for ad campaign measurement
Omar Oakes, The Media Leader
Omar Oakes
 
2:20 PM - 2:35 PM
📈 The great measurement debate 2023
Media KPIs are important - but the ultimate goal is business outcomes
Simon Moore, Dreams
John Moulding, Videonet
Simon Moore John Moulding
 
2:40 PM - 2:55 PM
📈 The great measurement debate 2023
Full effect measurement: Are we closing the gap?
Carl Bratton, Direct Line Group
Ian Gibbs, JICMAIL
Emma Scoular, MG OMD
Carl Bratton Ian Gibbs Emma Scoular
 
3:00 PM - 3:30 PM
📈 The great measurement debate 2023
Panel: Breathing measurement into the lifeblood of brands
Martyn Bentley, Audience Project
Gordon Black, Adidas
Laura Kell, Havas
John Moulding, Videonet
Daniel Wong-Chi-Man, Ipsos
Martyn Bentley Gordon Black Laura Kell John Moulding Daniel Wong-Chi-Man
 
3:30 PM - 4:00 PM
 
☕ Coffee & Networking
 
 
 
4:00 PM - 4:40 PM
🌎 The Keynote Interview
The state of creativity: An interview with Sir John Hegarty
Sir John Hegarty, Bartle Bogle Hegarty (BBH), The Garage Soho and The Business of Creativity
Omar Oakes, The Media Leader
Sir John Hegarty Omar Oakes
 
4:45 PM - 6:00 PM
Sponsored by Zee TV
🍾 Networking Drinks
 
 
 
9:00 AM - 9:25 AM
⚡ Deep Dive: Data, insights, effectiveness, and performance
Welcome
Sam Tidmarsh, Adwanted Events
Sam Tidmarsh
 
9:30 AM - 9:45 AM
⚡ Deep Dive: Data, insights, effectiveness, and performance
Unleashing unpredictability: A marketer's guide to behavioural science, data and AI
Lea Karam, Behave, Total Media
Sam Tidmarsh, Adwanted Events
Lea Karam Sam Tidmarsh
 
9:50 AM - 10:05 AM
⚡ Deep Dive: Data, insights, effectiveness, and performance
How to unlock value from marketing mix modelling
Gordon Black, Adidas
Sam Tidmarsh, Adwanted Events
Gordon Black Sam Tidmarsh
 
10:10 AM - 10:25 AM
⚡ Deep Dive: Data, insights, effectiveness, and performance
How brands can harness data, automation, and AI
Greg Endean, Beeswax
Ellie Edwards-Scott, The Advisory Collective
Greg Endean Ellie Edwards-Scott
 
10:30 AM - 11:00 AM
⚡ Deep Dive: Data, insights, effectiveness, and performance
Panel: All this data - but do we know how to use it?
Olya Dyachuk, Heineken (UK)
Frances Lazenby, Ozone
Luke O'Connell, Danone UK & Ireland
Neil Robinson, Customer Transformation Salesforce
Sam Tidmarsh, Adwanted Events
Olya Dyachuk Frances Lazenby Luke O'Connell Neil Robinson Sam Tidmarsh
 
11:00 AM - 11:30 AM
 
☕ Coffee & Networking
 
 
 
11:30 AM - 11:45 AM
🛒 The Future of Retail Media
The opportunity retail media presents in a full-funnel marketing strategy
Shelly Pearce, Brompton Bicycles
Pedro Ramos, Havas Media
Matthew Walsh, IMRG
Shelly Pearce Pedro Ramos Matthew Walsh
 
11:50 AM - 12:05 PM
🛒 The Future of Retail Media
5 years in: How ASOS developed its retail media offering
Ella Sagar, The Media Leader/Adwanted UK
Elton Ollerhead, ASOS.com
Ella Sagar Elton Ollerhead
 
12:10 PM - 12:25 PM
🛒 The Future of Retail Media
How retail media is creating value in a privacy-first world
Kate Blaxill, InfoSum
Paul Floyer, Nectar360
Kate Blaxill Paul Floyer
 
12:30 PM - 1:00 PM
🛒 The Future of Retail Media
Panel: Where does retail media carve out space on the media plan?
Elton Ollerhead, ASOS.com
Ezekiel Taiwo, Deliveroo Media & eCommerce
Ella Sagar, The Media Leader/Adwanted UK
Jessica Chapplow, Reprise Digital
Stacy Gratz, Dunnhumby
Elton Ollerhead Ezekiel Taiwo Ella Sagar Jessica Chapplow Stacy Gratz
 
1:00 PM - 2:00 PM
 
🥪 Lunch & Networking
 
 
 
2:00 PM - 2:15 PM
⚡ Deep Dive: Cutting Through
The power of LGBTQIA+ representation
Pete Markey, Boots
Kendra Rogers, Outvertising
Mark Linford, VMLY&R
Pete Markey Kendra Rogers Mark Linford
 
2:20 PM - 2:35 PM
⚡ Deep Dive: Cutting Through
A big idea + effective execution = cut through
Sarah Mayall, HSBC
Mike Watson, Wunderman Thompson
Jack Benjamin, The Media Leader
Sarah Mayall Mike Watson Jack Benjamin
 
2:40 PM - 2:55 PM
⚡ Deep Dive: Cutting Through
Cost of living crisis: Consumer behaviour changes and brand impetus to adapt
John Reah, Kantar Media
John Reah
 
3:00 PM - 3:30 PM
⚡ Deep Dive: Cutting Through
Panel: What is the biggest driver of effectiveness?
Jack Benjamin, The Media Leader
Grace Letley, iProspect
Karen Stacey, Digital Cinema Media
Venya Wijegoonewardene, Brainlabs
Thomas Hallett, Sky
Jack Benjamin Grace Letley Karen Stacey Venya Wijegoonewardene Thomas Hallett
 
3:30 PM - 4:00 PM
 
☕ Coffee & Networking
 
 
 
4:45 PM - 6:00 PM
Sponsored by Zee TV
🍾 Networking Drinks
 
 
 
9:00 AM - 9:40 AM
🔥 The Brand Leaders Club (By Invitation Only)
Brand Leaders Club
 
 
 
9:50 AM - 10:05 AM
🔌 Brands: Rewired
Rewiring Microsoft: Building a brand of the future
Supriya Dev-Purkaystha, Microsoft
Dino Myers-Lamptey, The Barber Shop
Supriya Dev-Purkaystha Dino Myers-Lamptey
 
10:10 AM - 10:25 AM
🔌 Brands: Rewired
Effectively engaging with smartphone-obsessed consumers
Adam Yates, Affinity
Adam Yates
 
10:30 AM - 10:45 AM
🔌 Brands: Rewired
The roadmap to 2040: Building brands inclusive, from the inside out
Efrain Ayala, Reckitt
Stephanie Matthews, Creative Equals
Efrain Ayala Stephanie Matthews
 
10:50 AM - 11:05 AM
🔌 Brands: Rewired
How a media measurement overhaul led David Lloyd Leisure to record membership numbers
James Burton-Lee, David Lloyd Leisure
Christian Taylor, The Kite Factory
Ella Sagar, The Media Leader/Adwanted UK
James Burton-Lee Christian Taylor Ella Sagar
 
11:00 AM - 11:30 AM
 
☕ Coffee & Networking
 
 
 
11:30 AM - 11:45 AM
🔌 Brands: Rewired
How to thrive through a recession
Katie Lee, Wavemaker UK
Jo McClintock, Trainline
Katie Lee Jo McClintock
 
11:50 AM - 12:05 PM
🔌 Brands: Rewired
Rewiring brand marketing at Shelter: Embodying 50 years of campaigning and activism
Jay Richards, Imagen Insights
Helen Saul, Shelter
Jay Richards Helen Saul
 
12:10 PM - 12:25 PM
🔌 Brands: Rewired
Advancing mental wellness: the practical solutions that will ensure our industry thrives
Sue Todd, NABS
Jack Benjamin, The Media Leader
Sue Todd Jack Benjamin
 
12:30 PM - 1:00 PM
🔌 Brands: Rewired
Panel: Do we need new fundamentals of brand marketing?
Chloe Davies, Luck Generals
Joe Goldberg, Santander
Kelvin Cery, BENlabs
Lou Nylander, Wildflowers of London
Kanchan Lad, Papa Johns
Chloe Davies Joe Goldberg Kelvin Cery Lou Nylander Kanchan Lad
 
1:00 PM - 2:00 PM
 
🥪 Lunch & Networking
 
 
 
2:00 PM - 2:15 PM
💸 Media Leaders Summit: Economic Impact (By Invitation Only)
🔒 The reckoning: Growth in 2023
Rocco Strauss, Arete Research
Rocco Strauss
 
2:20 PM - 2:35 PM
💸 Media Leaders Summit: Economic Impact (By Invitation Only)
🔒 Are brands ignoring £4.5bn of multi-ethnic consumer spend?
Rachel Forde, The Media Leaders Awards
Lydia Amoah, The Black Pound Report
Rachel Forde Lydia Amoah
 
2:40 PM - 2:55 PM
💸 Media Leaders Summit: Economic Impact (By Invitation Only)
🔒 What next for Britain’s personal finances?
Simon Lambert, ThisisMoney.co.uk | Mail Online Money
Georgie Frost, ThisisMoney
Simon Lambert Georgie Frost
 
3:00 PM - 3:30 PM
💸 Media Leaders Summit: Economic Impact (By Invitation Only)
🔒 Panel: Making sense of the media and tech landscapes and macro environment
Helen Price, Wavemaker
Ian Whittaker, twice City AM Analyst of the Year; Founder
Simon Lambert, ThisisMoney.co.uk | Mail Online Money
Rachel Forde, The Media Leaders Awards
Deirdre Mc Gettrick, ufurnish.com
Helen Price Ian Whittaker Simon Lambert Rachel Forde Deirdre Mc Gettrick
 
3:30 PM - 4:00 PM
 
☕ Coffee & Networking
 
 
 
4:45 PM - 6:00 PM
Sponsored by Zee TV
🍾 Networking Drinks