2023 Session recordings
Please find the recordings for the The Future of Brands 2023 sessions below. They are divided up by rooms.
Moorgate
Gracechurch
The Library
“I’ll Tell You Who’s Boss Kate Moss”: How to build brands around talent, by the world-famous designer who did it first
9:30 - 9:50
Growing PinkNews: A voice for everyone
9:55 - 10:15
Panel: What the brand leaders really think
10:20 - 11:00
How Kraft Heinz built an in-house digital agency
11:30 - 11:45
Data and beauty tech: L'Oréal's third wave of marketing transformation
11:50 - 12:05
Delivering responsible growth: How giffgaff balances business effectiveness and brand purpose
12:10 - 12:25
Panel: What builds an excellent brand in 2023?
12:30 - 13:00
The state-of-play for ad campaign measurement
14:00 - 14:15
Media KPIs are important - but the ultimate goal is business outcomes
14:20 - 14:35
Full effect measurement: Are we closing the gap?
14:40 - 14:55
Panel: Breathing measurement into the lifeblood of brands
15:00 - 15:30
The state of creativity: An interview with Sir John Hegarty
16:00 - 16:40
Unleashing unpredictability: A marketer's guide to behavioural science, data and AI
9:30 - 9:45
How to unlock value from marketing mix modelling
9:50 - 10:05
How brands can harness data, automation, and AI
10:10 - 10:25
Panel: All this data - but do we know how to use it?
10:30 - 11:00
The opportunity retail media presents in a full-funnel marketing strategy
5 years in: How ASOS developed its retail media offering
How retail media is creating value in a privacy-first world
Panel: Where does retail media carve out space on the media plan?
The power of LGBTQIA+ representation
A big idea + effective execution = cut through
Cost of living crisis: Consumer behaviour changes and brand impetus to adapt
Panel: What is the biggest driver of effectiveness?
Rewiring Microsoft: Building a brand of the future
Effectively engaging with smartphone-obsessed consumers
The roadmap to 2040: Building brands inclusive, from the inside out
10:30 - 10:45
How a media measurement overhaul led David Lloyd Leisure to record membership numbers
10:50 - 11:05
How to thrive through a recession
Rewiring brand marketing at Shelter: Embodying 50 years of campaigning and activism
Advancing mental wellness: the practical solutions that will ensure our industry thrives
Panel: Do we need new fundamentals of brand marketing?
