Agenda

Wednesday 10 December

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Stage One
Driving powerful effects:
Welcome
9:00 AM - 9:10 AM
Advertising investment in 2025 – forecast for 2026 and trends to look out for
9:15 AM - 9:30 AM
Kate Scott-Dawkins
WPP Media
Hooked, Then Ghosted: The Era of the One-Night-Stand Brand
9:50 AM - 10:05 AM
Deborah Gurofsky
Media Pulse
Panel: The great debate – Effectiveness versus Cost!
10:05 AM - 10:50 AM
Coffee & Networking
10:50 AM - 11:20 AM
Total TV and beyond:
How Barb reports TV viewing to 200 top YouTube channels, and what it shows us
11:20 AM - 11:35 AM
Justin Sampson
Barb
Panel: Moving the needle for media buyers
12:20 PM - 1:00 PM
Lunch
1:00 PM - 2:00 PM
Brands and agencies - reaching new heights:
Is YouTube TV, and how should television approach YouTube?
2:00 PM - 2:15 PM
Stage Two
TV as a performance powerhouse:
TV as a performance engine: real world implementations
9:30 AM - 9:50 AM
Karen Kovacs
NBCUniversal
Panel: Harnessing TV for performance campaigns
12:20 PM - 1:00 PM