Agenda

Tuesday 10 March 2026

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Stage One
The new distribution landscape:
Welcome
9:00 AM - 9:10 AM
Making sense of the global TV shake-up
9:10 AM - 9:25 AM
Digital acceleration at TF1 Group, driven by TF1+
9:25 AM - 9:45 AM
How a major broadcaster is doubling down on ‘local’
10:05 AM - 10:20 AM
Panel: Growing audiences and revenues in a hyper-competitive market
10:20 AM - 11:00 AM
Coffee & Networking
11:00 AM - 11:30 AM
New opportunities in Pay TV:
How Pay TV operators remain relevant and grow revenue
11:30 AM - 11:40 AM
Bringing short-form content and commerce to the Pay TV experience
11:40 AM - 11:55 AM
Making the operator the default home screen
12:15 PM - 12:25 PM
Panel: Creating a unique value proposition for Pay TV
12:25 PM - 1:00 PM
Lunch
1:00 PM - 2:00 PM
Turbo-charging content discovery:
The potential for streaming services as aggregators
2:00 PM - 2:15 PM
Transforming content discovery with AI-powered search
2:35 PM - 2:50 PM
Panel: Winning attention for TV, and how AI helps
2:50 PM - 3:30 PM
Networking break
3:30 PM - 4:00 PM
Growing studios and streamers:
The evolution of studio-broadcaster content licensing
4:00 PM - 4:10 PM
Panel: The evolution of content and distribution strategies
4:50 PM - 5:30 PM
Networking drinks
5:30 PM - 6:30 PM
Stage Two
Boosting ad revenues:
Market forecasts, and implications for M&A involving ad-supported TV
11:20 AM - 11:30 AM
Growing audience reach and advertising opportunities
11:30 AM - 11:45 AM
How broadcasters make money from social media and video sharing platforms
12:05 PM - 12:20 PM
Panel: Growing advertising revenues in 2026-28
12:20 PM - 1:00 PM
Lunch
1:00 PM - 2:00 PM
TV as a performance powerhouse:
How ad-supported TV providers can create new revenues
2:00 PM - 2:15 PM
Panel: How TV takes a greater share of performance budgets
2:50 PM - 3:30 PM
Networking break
3:30 PM - 4:00 PM
More and better targeting:
Panel: Enabling more and better targeting on TV
4:50 PM - 5:30 PM
Networking drinks
5:30 PM - 6:30 PM