Agenda

Wednesday 10 December

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MASTERCLASSES
FUTURE OF VIDEO
Battlebridge
Masterclass:
Streaming's Next Top Model: How maturing streamers’ adoption of Ad Tiers is bringing advertisers back into the fold.
10:00 AM - 10:50 AM
Callum Sillars
Ampere Analysis
Hannah Walsh
Ampere Analysis
Hall One
Driving powerful effects:
Welcome
9:10 AM - 9:15 AM
Steve Scaffardi
Adwanted Group
Advertising investment in 2025 – forecast for 2026 and trends to look out for
9:15 AM - 9:35 AM
Kate Scott-Dawkins
WPP Media
How Collaborative Intelligence Will Shape The Future of TV
9:35 AM - 9:55 AM
Rhys McLachlan
ITV
Lauren Wetzel
InfoSum
Hooked, then ghosted: The era of the one-night-stand brand
9:55 AM - 10:15 AM
Deborah Gurofsky
Media Pulse
Panel: The great debate – effectiveness versus cost!
10:15 AM - 11:00 AM
Rob Beevers
MG OMD
Rak Patel
Channel 4
Jon Watts
The Project X Initiative, CIMM
Lori Goode
Index Exchange
Gordana Buccisano
Reckitt
Jem Lloyd-Williams
WPP Media UK
Coffee & Networking
11:00 AM - 11:30 AM
Total TV and beyond:
What North American streaming trends reveal about the future of global TV advertising
11:30 AM - 11:50 AM
Mike Shaw
Roku
SVOD and broadcaster coopetition – the implications for content
11:50 AM - 12:00 PM
Frédéric Vaulpré
Médiamétrie
A critical perspective on AI in the adtech ecosystem
12:05 PM - 12:25 PM
Thomas Servatius
Smartclip
Panel: Moving the needle for media buyers
12:25 PM - 1:00 PM
Robert Farazin
tvbeat
Nikki Rooke
Nine Entertainment
Gerry D'Angelo
McKinsey & Company
Jon Watts
The Project X Initiative, CIMM
Harry Packshaw
Havas Media Network
Ian Daly
the7stars
Lunch
1:00 PM - 2:00 PM
'TV' on YouTube:
How Barb reports TV viewing to 200 top YouTube channels, and what it shows us
2:00 PM - 2:15 PM
Justin Sampson
Barb
The broadcaster's YouTube dilemma
2:15 PM - 2:30 PM
Marija Masalskis
Caretta Research
Is YouTube TV, and how should television approach YouTube?
2:30 PM - 2:50 PM
Nicola Westwood
UM
Gerry D'Angelo
McKinsey & Company
Ross Sergeant
Allwyn
Anna Lujanen
Screenforce Finland
Kate Waters
ITV
Lindsey Clay
Thinkbox
Event wrap up
3:00 PM - 3:10 PM
Laura Chaibi
Jeff Eales
Sky Media
Justin Lebbon
Adwanted Events
Hall Two
TV as a performance powerhouse:
How radical collaboration in TV nails the SMB opportunity
11:30 AM - 11:50 AM
Jason Spencer
ITV
Mihir Haria-Shah
Channel 4
Joanna Burton
Paul Phelps
AMS Media Group
What FELT brands and buyers want
11:50 AM - 12:10 PM
David Lucy
December19
Cherry Tian
Workspace Group
Justin Lebbon
Adwanted Events
The Future of TV Advertising: Now playing in the US
12:10 PM - 12:30 PM
Rob Aksman
Brightline
Panel: Making AI work for TV
12:30 PM - 1:00 PM
Julien Boyreau
Broadpeak
Jon Block
Syllepsis
Simon Rigby
Reigning Media
Maria Ingold
Mireality
Nadim Samara
MBC Media Solutions
Pippa Scaife
Sky Media
Lunch
1:00 PM - 2:00 PM
The Future of Video:
Welcome
2:00 PM - 2:10 PM
The state of video: Understanding the mobile, social and cross-channel video landscape
2:10 PM - 2:25 PM
Jamie MacEwan
Enders Analysis
5 tips for building a video strategy that demands attention
2:25 PM - 2:40 PM
Chris Cookson
Uncovered
The Economist Insider: Insights from the launch of our new premium video product
2:40 PM - 2:50 PM
Peter Hickman
The Economist
Why video is at the heart of the Sun's content strategy
2:50 PM - 3:00 PM
Owen Griffiths
News UK
Jon Lloyd
The Sun
Networking break
3:00 PM - 3:30 PM
Is video becoming the new search?
3:30 PM - 3:45 PM
Xanthe Pickford-Avery
the7stars
3 ways social platforms changed this year - and how to adapt
3:45 PM - 4:00 PM
Charley Sutton
Jungle Creations
Panel: Media plans in 2030: When every channel is AV
4:00 PM - 4:30 PM
Jack Benjamin
The Media Leader
Caroline Manning
Initiative
Saj Nazir
Mediahub Worldwide
Amy China Wire
Teads
Dai Roberts
LADbible Group