Agenda

Thursday 25 September, 2025

MASTERCLASS
The Auditorium
Welcome
8:50 AM - 9:05 AM
Steve Scaffardi
Adwanted Group
Attention: A Newsworks Study
9:05 AM - 9:35 AM
Heather Dansie
Newsworks
Peter Field
Effectiveness Expert
4 things you need to know about the growing northern agency landscape
9:45 AM - 10:00 AM
Tom Salmon
Agency by Agency
Panel: Supercharging the northern media businesses of the future
10:00 AM - 10:35 AM
Pete Coates
OMG Newcastle
Cameron Swan
Active International UK
Kate Bradbury
Wavemaker North
Lisa Morton
Roland Dransfield
Coffee & Networking
10:30 AM - 11:00 AM
Making media work harder - whether you have an oversized budget or on a shoestring
11:00 AM - 11:15 AM
Jayne Andrews
Fentimans
Session details coming soon…
11:15 AM - 11:35 AM
Gemma Atkinson
Presenter, Hits Radio
George Butler
Bauer Media
How the new rulebook for search will change media forever
11:40 AM - 11:55 AM
Ben Wood
Hallam
What is the alternative in the era of platforms?
11:55 AM - 12:15 PM
Emma Cranston
Ozone
Jack Benjamin
The Media Leader
Jessica Scott
Notorious
Panel: Maximum impact: Making media smarter, more effective and more connected
12:25 PM - 1:05 PM
Emily Brotherwood
InfoSum
Aaron Gray
Arla Foods
Harry King
LG Ad Solutions
John Moulding
The Media Leader
Rebecca Burchnall
PHD UK
Wayne Butler
Sky Media
Lunch & Networking
1:00 PM - 2:00 PM
From Blind Date to The Fantastic Four: My career in pictures with Ortis Deley
2:00 PM - 2:25 PM
Steve Scaffardi
Adwanted Group
Ortis Deley
TV presenter, actor and comedian
Session details coming soon..
2:25 PM - 2:40 PM
Superintelligence: The major changes AI could drive in the coming years
2:40 PM - 3:00 PM
Jack Benjamin
The Media Leader
Professor Andy Miah Ph.D.
MediaCity Immersive Technologies Innovation Hub
Break
3:00 PM - 3:20 PM
What's next for advertising in the north? A political and economic outlook
3:20 PM - 3:40 PM
Dan Wilks
Advertising Association
Connecting the dots: How an end-to-end view of the customer is driving business results
3:40 PM - 4:00 PM
Vicky Monk
ao.com
Sam Tidmarsh
Adwanted Events
Panel: Delivering your boardroom promises: Media's role in brand growth and value
4:00 PM - 4:40 PM
Neil Jones
Boots UK
Laura Kell
Havas Media Network UK
Stu Lunn
KINESSO UK&I
Rob Linton
MiQ
James Longhurst
The Media Leader
The Concept Room
From data to doorsteps: Why human-led research gives you a better grip on reality
9:45 AM - 10:00 AM
Mark Hadfield
Meet The 85%
Ask the experts: Powering up media with data and insights on real people across the nation
10:00 AM - 10:30 AM
Sam Tidmarsh
Adwanted Events
Alex Maude
Ozone
The Media Leader Podcast LIVE!
11:00 AM - 11:30 AM
Heather Dansie
Newsworks
Peter Field
Effectiveness Expert
Mike Follett
Lumen Research
Jack Benjamin
The Media Leader
Why we're betting big on the UK's northern advertisers and agencies
11:40 AM - 11:55 AM
Mark Watts
Channel 4
Three Future Northern Leaders Manifestos: A vision to support and develop the talent of the future
11:55 AM - 12:15 PM
Francesca Coia
Republic of Media
Lisa Hughes
Ask the experts: The future of AI, search, discovery and channel fragmentation
12:25 PM - 12:55 PM
Dev Gahir
PHD Manchester
Lydia Hinchliff
Journey Further
Lunch & Networking
1:00 PM - 2:00 PM
The Media Plan LIVE! Showcase
2:00 PM - 2:35 PM
Dionne McCornish
Republic of Media
The Media Plan LIVE! Debate: Finding the best campaign of all time
2:35 PM - 3:05 PM
Jordan Owens
Digital Cinema Media
Sam Tidmarsh
Adwanted Events
Nik Wheatley
Notorious
The Masterclass Room
Prioritising mental wellness in a high-pressure industry: Strategies for senior leaders
1:00 PM - 2:00 PM
Emma Pratt
NABS
Caitlin Turner
NABS